> Y2K. Some surmised the world was about to end, but we were just getting started. When Mike Aitken, Brian Foster and Van Homan left their respective high-profile programs to join FITBIKECO. - a fledgling brand spawned by S&M Bikes - they became part of an enigma... an absurdly talented team of riders atop the the world's most-trusted bikes. With a plethora of incredibly influential riders on our roster in the two decades since and a hard-earned reputation for designing and delivering the best bikes in the business year after year, we're paying homage to that history in our 2020 bike line. #DOINGFITSINCE2000