The Long and short of it is, Morgan and John Hicks did a bang up job on this John Hicks presents Morgan Long edit, and if you haven't already watched it, now would be an excellent time to do so!

Our PCP PADDED and LO-BOLT pivotal seats come in perforated and kevlar. We just gave 'em a little update and there's now a little more cushion for the pushin', if you know what we mean. Wink, wink.

Jack Elkins runs with a crew called the Grumets and they just premeired their new video, "The Right Fluke" in Brisbane, Australia on Friday night. We've got Elkins' section for you right here. See Jack Shred.

Looking for a tailor-made Fit? We're now taking orders for custom, USA-made Fit frames and bars, so if you're jonesing for a particular geometry or finish, we got you.

Shawn and PK are currently cruising their way through Oregon, stackin’ clips for the full-length and wrapping up Mac’s Albion interview with George Marshall. Follow their trip on Instagram @shawn-mac and @patkingjr

Seeing as though you soldiers are all about that ONE LOVE, we did a run of the S4 AITKEN stem in the red, gold and green. It's Limited Edition, so if you need it to "Get Up, Stand Up" you best get on it.

Here's a little sampling of our FAF tires. They come in 1.95, 2.1, 2.25 and 2.3 in black, white, teal, tan and NIGHTVISION and are, as the name would suggest, FAST AS F&*K. 

Jared Swafford and Justin Spriet show you what you putting our new KEY GUARD sprocket to work looks like. The one-peice sprocket/guard comes in 25t and 28t, is available in Matte Black and Bright Silver and will keep your chain in the game. Go on, get it, get it.

Cat's outta the bag... we're mid-production on a full-length DVD that should be out before Christmas. Stew Johnson's at the helm and the team is steady stacking. Read all about it in the new Dig!

Our new KEY sprocket draws inspiration from some of its classic predecessors but it's got a new tooth profile so the teeth last longer and you get better chain engagement. Available in Matte Black and Bright Silver in 25t, 27t, 28t, 30t and 31t.

Here's a Jared Swafford bike check we shot at The Building last week. Have a look at the man's MAC. And if you missed it last week, Jared just had a cool How To on The Come Up... it's worth a watch for sure.

If you don't know, now you know - the HIGH-TOP has dropped. Our new All Star stem is one of the tallest on the market and comes in Matte Black and Bright Silver. Chuck one on your bike, ballers.