Looking for a tailor-made Fit? We're now taking orders for custom, USA-made Fit frames and bars, so if you're jonesing for a particular geometry or finish, we got you.

Shawn and PK are currently cruising their way through Oregon, stackin’ clips for the full-length and wrapping up Mac’s Albion interview with George Marshall. Follow their trip on Instagram @shawn-mac and @patkingjr

Seeing as though you soldiers are all about that ONE LOVE, we did a run of the S4 AITKEN stem in the red, gold and green. It's Limited Edition, so if you need it to "Get Up, Stand Up" you best get on it.

Here's a little sampling of our FAF tires. They come in 1.95, 2.1, 2.25 and 2.3 in black, white, teal, tan and NIGHTVISION and are, as the name would suggest, FAST AS F&*K. 

Jared Swafford and Justin Spriet show you what you putting our new KEY GUARD sprocket to work looks like. The one-peice sprocket/guard comes in 25t and 28t, is available in Matte Black and Bright Silver and will keep your chain in the game. Go on, get it, get it.

Cat's outta the bag... we're mid-production on a full-length DVD that should be out before Christmas. Stew Johnson's at the helm and the team is steady stacking. Read all about it in the new Dig!

Our new KEY sprocket draws inspiration from some of its classic predecessors but it's got a new tooth profile so the teeth last longer and you get better chain engagement. Available in Matte Black and Bright Silver in 25t, 27t, 28t, 30t and 31t.

Here's a Jared Swafford bike check we shot at The Building last week. Have a look at the man's MAC. And if you missed it last week, Jared just had a cool How To on The Come Up... it's worth a watch for sure.

If you don't know, now you know - the HIGH-TOP has dropped. Our new All Star stem is one of the tallest on the market and comes in Matte Black and Bright Silver. Chuck one on your bike, ballers.

Jared Swafford and Shawn McIntosh swung by Santa Ana to take a pedal through the neighborhood yesterday. We shot this wall tap of the Swaffanator mid sesh. Both dudes will be at Sierra Bike Works in San Bernadino this Saturday for The Building Ramp Jam. 

If you haven't seen too much from Mr. Elkins of Australia lately, it's not due to Jack's lack of shredding. The Brisbanate has been busy been filming with the Grumets crew who will be releasing a video very soon and was kind enough to send over a bike check of his MARV and some rad riding shots. Cheers mate!

You might have caught the "Building a New Whip" video Van did with Dan's last week, and if you did, you might have noticed that we did a run of colab 'Bolts' KEY sprockets and HIGH-TOP stems with them. In the event you caught all that, we figure you probably know you can win Van's old bike too, right?